I'm a designer and manager by trade, with years of experience leading and building effective teams and powerful products. I focus on developing design strategies to best support artists and entrepreneurs around the world, starting with work at Etsy in 2012, then at Netflix from 2019–2023, and now at Shopify since 2024 helping bring creative businesses to life.
Beyond this, I'm also an artist, teacher, collaborator, and friend-from-the-internet who's most excited when I'm helping to make awesome things real.
In my creative work, I cohabitate between the realms of art, theory, and technology. I've been a NEW INC mentor, a Rhizome contributor, a host of Living Room Light Exchange NY, an adjunct faculty member at Parsons/The New School, and a visiting critic at RISD—where I also earned my MFA in Digital Media.
While at RISD, I worked on two projects that are now part of MoMA's permanent collection (acquired as part of the Library of the Printed Web in 2017). The first, "AutoSummarize," is a publication cataloguing algorithmically generated summaries of the top 100 most-downloaded copyright-free books—relaunched for its 10th anniversary in 2023 with Specific Ideas and Adam Lucas.
The second, "American Psycho," a collaboration with Mimi Cabell, appropriated the entire text of the Bret Easton Ellis novel into a series of emails, then saved the relational ads generated by the exchange. American Psycho now has its own Wikipedia article. Both projects have been included in major anthologies: MIT Press's Output: An Anthology of Computer-Generated Text, 1953–2023 (2024), University of Alabama Press's Conceptualisms (2022), and Spector Books' Library of Artistic Print on Demand (2025). In 2023, I participated in a panel on AI and bookmaking at LA Art Book Fair's Mornings in the Garden, co-presented by Hauser & Wirth Publishers and Printed Matter.
These internet-embodied projects continue to inform my work, which takes a critical, curious, and often humorous approach to dissecting the many tentacles of our digital tools and habits. To learn more, check out this essay I wrote about my project, the "Mechanical Turk Diaries," for The New Inquiry.
I'm at Shopify as Design Director, leading talented designers who help entrepreneurs build and grow their creative businesses—from artists and makers to innovative retail experiences.
I'm supporting friends' creative ventures:
I'm following interests on topics of technology, contemporary art, design history, economics, and the future:
After years spent living and working in NYC, I now live in LA. I'd love to hear from you, wherever you are, and can be reached by email or as @jsnhff on Instagram and Twitter (where I post every once and awhile.)
I'm a designer and manager by trade, with years of experience leading and building effective teams and powerful products. I focus on developing design strategies to best support artists and entrepreneurs around the world, starting with work at Etsy in 2012, then at Netflix from 2019–2023, and now at Shopify since 2024 helping bring creative businesses to life.
Beyond this, I'm also an artist, teacher, collaborator, and friend-from-the-internet who's most excited when I'm helping to make awesome things real.
In my creative work, I cohabitate between the realms of art, theory, and technology. I've been a NEW INC mentor, a Rhizome contributor, a host of Living Room Light Exchange NY, an adjunct faculty member at Parsons/The New School, and a visiting critic at RISD—where I also earned my MFA in Digital Media.
While at RISD, I worked on two projects that are now part of MoMA's permanent collection (acquired as part of the Library of the Printed Web in 2017). The first, "AutoSummarize," is a publication cataloguing algorithmically generated summaries of the top 100 most-downloaded copyright-free books—relaunched for its 10th anniversary in 2023 with Specific Ideas and Adam Lucas.
The second, "American Psycho," a collaboration with Mimi Cabell, appropriated the entire text of the Bret Easton Ellis novel into a series of emails, then saved the relational ads generated by the exchange. American Psycho now has its own Wikipedia article. Both projects have been included in major anthologies: MIT Press's Output: An Anthology of Computer-Generated Text, 1953–2023 (2024), University of Alabama Press's Conceptualisms (2022), and Spector Books' Library of Artistic Print on Demand (2025). In 2023, I participated in a panel on AI and bookmaking at LA Art Book Fair's Mornings in the Garden, co-presented by Hauser & Wirth Publishers and Printed Matter.
These internet-embodied projects continue to inform my work, which takes a critical, curious, and often humorous approach to dissecting the many tentacles of our digital tools and habits. To learn more, check out this essay I wrote about my project, the "Mechanical Turk Diaries," for The New Inquiry.
I'm at Shopify as Design Director, leading talented designers who help entrepreneurs build and grow their creative businesses—from artists and makers to innovative retail experiences.
I'm supporting friends' creative ventures:
I'm following interests on topics of technology, contemporary art, design history, economics, and the future:
After years spent living and working in NYC, I now live in LA. I'd love to hear from you, wherever you are, and can be reached by email or as @jsnhff on Instagram and Twitter (where I post every once and awhile.)